Brand Strategy

We believe branding is an ‘inside out’ process.

Our team has helped organisations and their employees and suppliers develop brand propositions and strategies. Meaningful and effective brand strategies need to be sustained and developed and we work with all levels in our clients organisations to implement the necessary processes
More importantly these are implemented through employee engagement and alignment processes.

The starting point is always to understand and clarify the business objectives of our clients. The Northfield team have worked on developing and implementing brand strategies on an international basis and across sectors. This has involved working with different business cultures and across a range of markets.